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Main » 2013 » December » 05 » Britney Spears Branding
1:00 PM Britney Spears Branding |
| Britney Spears Branding How would you like to sell as much in one year as
Britney sells in one day or in one hour? Have you put much thought into how
marketing empires are created? If you're selling anything then you're a marketer
and you should study the biggest successes to follow in their footsteps.We've
all heard of branding, but do you do it? Have you branded yourself? If you have,
are you expanding your marketing opportunities with your brand?Once you've
created a name, built successful marketing campaigns and gotten people to know
and like who you and your company are don't stop there.The real money is in
building multiple streams of income. Once your brand begins to build you can
diversify to create your own franchise. Think Star Wars, Harry Potter, the books
for "Dummies." You don't have to be a celebrity or an acclaimed author to cash
in, but we can definitely learn from them.Here are some examples:Britney Spears
makes money on CD's, concert sales, posters, books, movie appearances, TV
appearances, videos, Pepsi commercials and other endorsements.Paul Newman makes
money on movies, and makes money for charity on salad dressing, pasta sauce,
popcorn, salsa, lemonade, steak sauce, cook books, T-shirts, hats, and
sweatshirts. Mark Victor Hansen and Jack Canfield (The "Chicken Soup For The
(fill in a lucrative target market here) Soul" authors make money on a series of
books and tapes so large and profitable that they have their own book rack at
Barnes and Noble stores everywhere. There are over 35 titles and 53 million
copies in print in over 32 languages. What if they would have stopped with the
first title and not bothered to expand the money making potential of their
brand?Talk about branding! ...and they get other people to send them stories for
free so they don't even write the books. Beyond this, they make money from other
books and tapes, public speaking, joint ventures, and seminars. Robert Kiyosaki
(author of "Rich Dad, Poor Dad) makes money from books, tapes, board games,
public speaking, seminars, an affiliate program, game events, teleconferences
and real estate.There are limitless possibilities of where you can go in
expanding or capitalizing on your brand. Mark and Jack have used their "Chicken
Soup" fame to sell unrelated products that are also directed at helping people
live the lives of their dreams. Paul Newman is using his fame as an actor to
sell food and sauces that have nothing to do with the movies he's been in.So
don't limit yourself. As your success builds over time continue to write down
new and bigger goals huanghaiyan251. Imagine what you would do and what products
you would create if you were already famous in your field. What would you sell?
How would you market? How would you expand your empire? You are a brand and so
is your company. Even before you had a business everyone you came into contact
with had an idea of who you were (your brand) because of how you presented
yourself. Now it's time to be aware of the brand your building and make the most
of it.Hey, we can't all be Britney, but we're missing the boat if we don't learn
from watching her cash in.
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