Media Publicity - Get Reporters on Your Side by Joshua Feinberg -
Media publicity is something you want to generate. It's free and it gets you the type of exposure most people pay a lot of money for. The key with media publicity is that you can use it for your own publicity over and over again.

Here are some ways to become savvy around reporters that will maximize your opportunities for media coverage.

To garner media publicity you have to be perceived as an expert source. Host as many seminars and get on as many committees as possible.

When the media come to you about a story try to distinguish yourself by thinking of a unique hook or angle. This way your ideas are more likely to get quoted and you get the media publicity over other potential experts.

If you want media attention then you need to treat the media well. Always return phone calls and emails ASAP. The media publicity often goes to the first two out of 10 experts a reporter cal ... Read more »